Anyone can create a blog or website, but not everyone has what it takes to create a well optimized website that ranks well in search engines and enjoys a ton or traffic as a result of their efforts. If you want to build a blog or website that has the potential to perform well, then there are a number of blog SEO basics that should be kept in mind.
1. Optimized Page Content
One of the most basic fundamentals of SEO is valuable and unique content. It’s a known fact that search engines love fresh and unique content. This is due to the fact that they are constantly evolving in order to provide the most relevant and valuable content to those who use them.
In order to become an authority figure in the eyes of search engines, you have to provide content that is relative to the keywords or key phrases that you are targeting. Optimized content will contain your targeted keywords or phrases an appropriate number of times, which is typically anywhere from 2% to 5%.
2. Internal Links
Internal links are another SEO basic fundamental that can help give the pages of your blog or website value. Internal links can help pass value between two pages of your site. Internal links not only make it easy to direct visitors to particular areas, but they also help search engines discover potentially important pages that exist on your site.
One aspect in the SEO process is the popularity level that your blog receives. One way of measuring how popular your blog is by counting the number of backlinks pointing to your website. The more high quality backlinks that your blog has, the more popular it is going to be.
Search engines don’t just look at the number of backlinks you have. They also look at the quality of those backlinks. There are a number of strategies that can be used to get backlinks to your site. Some of the most common strategies include article marketing, social bookmarking, forum posting, blog commenting, and directory submissions.
4. Meta & Other Important HTML Tags
Another critical on-site SEO process that can be performed by just about anyone is the process of developing meta information for the pages of your blog or website.
If you’re using blogging software, then this part might be completed for you when you create your posts. If you have your own website, then you’ll want to make sure the different important meta tags for each page are in place.
5. Create Quality & Consistent Content
Once you’ve completed the basic functions of SEO including content creation, internal linking, backlink development, and meta tag development, then you can simply repeat the process for each page that you plan on building.
Creating unique content on a consistent basis not only gives you more content that your readers can find, but also gives search engines the impression that you are creating an authority site which will be filled with valuable content for those performing web searches.
If you have any important, yet easy to understand basics of search engine optimization that beginners and experts alike can follow, please add them in the comments below!