Finding free ways to promote your blog can seem intimidating to new bloggers. Many blog owners do not have the resources to invest in a large online advertising campaign. Even if you do have the means to invest in PPC (Pay-Per-Click) advertising, there are still significant SEO benefits you can gain from other methods of blog promotion. Free blog promotion is blogger’s best friend.
Facebook and Twitter
Both Google and Bing announced in December 2010 that they factor “social media signals” in their search engine algorithms. Every link you generate on a social media website helps your blog’s SEO and builds traffic.
Links on Facebook and Twitter have the potential to go viral. If you post a link to useful information on your blog, your friends/followers will be inclined to share it with their connections.
Twitter is especially good for posting links because many other sites search Twitter for quality blog posts that they can link to on their website. If your post appears on one of these sites, you get double link placement.
Websites like Digg, StumbleUpon and Delicious are great places to post links to your blog posts because they build awareness of your blog. Great content tends to generate more links as people share it. Social bookmarking links also have similar SEO benefits as Facebook and Twitter.
Blogging shouldn’t be an isolated act. Leaving relevant comments on other people’s blogs is a staple of link building. The key word here is “relevant.” You have to take the time to read the post and leave an appropriate comment on what it is about. Don’t just leave generic comments because it’s spamming and it’s rude.
Although you do not gain much SEO value from putting a link in your e-mail signature, it is a great way to let people know about your blog. Everyone you e-mail will see the link and many will visit your blog out of sheer curiosity. If you own a business with multiple employees, you should encourage all of them to include a blog link in their e-mail signature.
There are blog directories for every niche out there. Some of the most popular are Technorati, Blog Catalog and Bloghub. A quick Google search for “blog directory” will yield pages of results. You can also search for directories specific to your niche by doing a Google search for “directories your field”.
There are many free ways to promote your blog, but they all require time and consistent effort. The best way to keep your blog’s momentum going is to set aside an hour or two each day to work on one of these five methods of free blog promotion. If you do this on a daily basis, the results will speak for themselves.