I love internet marketing…
Google and Bing revealed their integration to real-time search and social media by announcing their agreements with Twitter during the Web 2.0 Summit on October 21. Google is aiming to give a better real-time search experience by including real-time Twitter updates in their search results hence users will be able to learn what others are saying about what they’ve been searching for under the same roof. Consider you perform a search about “x brand of freezer”. You will not only see relevant search results but also public opinion about your topic that will give you quick and better understanding about your query.
Last week, I read Michael Arrington’s interesting interview with Google CEO Eric Schmidt on TechCrunch regarding the future of search. The questions were simple and cool. The answers were inspiring. I just can’t wait to read the rest of the interview.
So, what people on internet business would ask or tell to Eric Schmidt regarding Google and internet if they are given a chance to do so. If you have questions or anything to say, write them down here now. I will bring all comments together and maybe we might get the answers of our common interview later.
According to comScore, 113 billion searches were conducted in July 2009 globally.
Google sites had 58 percent increase compared to last year and ranked as the leaders within search engines in global search market with 76.7 billion searches conducted and 67.5 percent market share. Google sites are followed by Yahoo sites with 8.9 billion searches and 7.8 percent market share. Yahoo had just 2 percent increase compared to last year and closely followed by Chinese search engine Baidu sites with 8 billion searches 7.0 percent share. Microsoft sites ranked forth worldwide with a 41 percent increase compared to last years data which seems promising for next year.
Last week, on 25th of June I went to Facebook and saw one of my friends flash post about Michael Jackson’s cardiac arrest. What a shock! As a fan of M.J. since I was a teenager, I felt so sad and hoped he was happy in his last minutes.
Anyway, I made a search and found out there were not many posts yet on the internet, especially in Google.com.tr news page. There was only one news about Michael Jackson’s death so I thought it is a good time to implement some tests on line.
Since Matt Cutts from Google throw a bombshell in SMX advanced meeting in 3th of June about Page Rank Sculpting, every search marketing blog is discussing the same issue. Is it really like “nofollow” attribute no longer passes more juice to followed links or not and what changes shall SEO’s do in that case? First of all lets have a look at what page rank sculpting is all about.
Google unveiled Google Wave, a communication and collaboration tool in Google I/O conference last week. Since I was not there 
I searched on the internet and found out what Google Wave is all about. First of all, it is something we all need to wait and experience to understand how much difference it can make in our business and daily communication needs. It seems to be a combination of email, instant messaging and micro-blogging all under the same interface. There are some terminologies which we all will become familiar with as we use Google Wave. Ok, lets have a look at it.
Anyone who has a website or a blog can make money from these assets by letting ad spaces to advertisers online or joining to affiliate partner networks. But owning a website is not enough by it’s own, there should be a good traffic coming to your website and you should prove your statistics to your advertisers in order to request an advertising fee unless you own a very well-known website with a high page rank etc. If you join to an affiliated network then you should have a good traffic to see leads and convertions.
Google launched new search options at it’s Searchology event held at its Mountain View headquarters to improve search experience of users.
New Google Search Options are giving an advanced search experience with easy to use of navigation. From now on, users will be able to refine their search results deeper according to time, relevance, reviews, timeline and many more.
Recession showed impacts on search engine companies as well. Here is how Google and Yahoo performed in this tough times.
Internet giant Google reported a 9.2 percent rise in quarterly net profit of 1.42 billion dollars. The figure is up six percent from the same quarter a year ago which was 1.31 billion dollars in the same quarter but down three percent compared with the fourth quarter of last year. Google said the revenue declined for the first time ever in consecutive quarters.
If you have a website or blog, I know that you want to drive big traffic and bring leads, generate some ad revenue or just increase your Page Rank and websites’ value.
One way to drive traffic to your website is following trends and generating posts related with search phrases. There are several ways you can monitor real-time (delays are always possible) search trends such as Google Trends, Twitter and Yahoo Buzz.
Google has created experimental flu trends for Mexico after the Swine Flu outbreak.
The data in Mexico flu trends represents aggregated search data but has not been validated against confirmed cases of flu unlike Google Flu Trends for U.S.
Matt Cutts from Google revealed that Google has made a “simple change” in their algorithm and they are putting more weight on brands in rankings for specific keywords.
According to Matt, Google’s philosophy on search results has been pretty much the same and inside Google search engine teams, they don’t think about brands but keywords like “trust”, “authority”, “reputation”, “page rank”, “high quality” so giving their users the best results for search terms.
Here is the video where Matt Cutts speaks about all these and suggests SEO’s to build expert content in their niche to become a subject to high quality links and better rankings.
Last week Google launced a new gadget for Google Friend Connect called “Get Answers”. The gadget provides community interaction and engagement to websites such as users can ask questions to website’s community, answer questions asked by other community members and vote answers. Also they can see automatic answers by Google for their questions. The good thing is as long as you become a member to any website which is very easy, other community members can see your profile and visit your website so the gadget is helpful in terms of driving traffic to community members websites as well. I have just added Get Answers Gadget on this site and can’t wait for your participation
Google today launched a new interface for Adwords that gives a faster, clearer, more user friendly and more efficient experience to Google Adwords users without changes in their Quality Score, bidding, budgeting, and other aspects of ad serving.
At first glance, new Adwords interface looks similar to Google Analytics. It enables easier analysis by giving custom graphs feature at every level of accounts, quicker editing with less clicks, broader insight by seeing all keywords, ads, placements from all ad groups at once. Users can filter their results, analyse their data easily to determine the success of their campaigns and ROI.
Twitter’s speculations spread for it’s partnership possibilities with internet companies like Google, Microsoft, the News Corporation and NBC Universal as TechCrunch claimed Google is looking forward to acquire Twitter in the beginning of April. Since then Twitter, the most popular social microblogging site gained more attention.
According to the Newyork Times, Fred Wilson ( the Union Square Ventures partner who was an early investor in Twitter, the microblogging start-up, and is on its board ) says:
If you are involved in internet marketing business, you should make sure that you use all juicy features of Search Engines to drive traffic to your websites.
Google local and Google maps is a great way of driving free traffic to your website, especially your local customers. It helps people to find your business on Google maps and appear in Google organic search results for your local area with relevant keywords. For instance; if you type “SEO Warrington” in google search, you would see Future Searches is listed in local results and it is all for free. Great isn’t it?
Google today officially announced the launch of it’s new capital fund called Google Ventures. Their core aim is to find and support promising start ups across a diverse range of industries, from consumer Internet, software, clean-tech, bio-tech, health care to others those haven’t been mentioned yet.
According to the New York Times, David Drummond oversees Google Ventures investing up to $100 million over the next year. David will continue in his role as senior vice president of corporate developing and chief legal officer at Google.
I’ve came up to this question during a job interview. I was applying for a SEO role and its’ a shame to admit that I couldn’t give the good answer. It is the best time that I promised my self to keep up to date with my industry instead of just stucking in regular SEO techniques and daily tasks. So let’s have a look at what the universal search is all about?
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