Future Searches

SMX Search Marketing Expo & Conference: Melbourne 2010, Australia

Next SMX Search Marketing Expo & Conference is taking place between November 16- 17, 2010 at Hilton on the Park, Melbourne. While learning recent tactics and strategies from international and Australian search professionals that will bring your search marketing results in to the next level, you will also be growing your social network and meeting with useful contacts. If you are planning to visit eMetrics Marketing Optimization Summit Melbourne as well, your SMX Melbourne pass will allow you access to it as well.

Below are the topics those will be covered during the conference:

1st day

• Welcome & Keynote - Social Media – Time to Rethink Your Marketing Metrics
• Creating a Structured Digital Marketing, Reporting, Optimisation & Testing Framework
• Understanding the Metrics of Search, Social & Mobile
• Driving ROI through Mobile Optimisation
• Social Media And Your Customer: How Do You Measure Up?
• Cross channel attribution: optimising to the true value of every click on the path to conversion
• Beyond the Bounce, Modeling and Measuring Qualified Visitors
• High-Impact Conversion Optimisation: Strategy and Execution
• Using Behavioral Data to Qualify and Nurture Sales Leads
• How to Make Conversion Optimisation Work for Your Business

Search Marketing Expo -SMX London

Search Marketing Expo London, in other words SMX London is going to take place in New Connaught Rooms, Covent Garden, London on 18 & 19 may, 2009.

World’s most leading search companies, exceptional marketing experts will be giving insights to the future of digital world and sharing their search tactics in a very friendly environment. It is a great opportunity for industry experts and new comers to present themselves to industry peers, learn latest news from the industry, expand their knowledge, create business opportunities, extend their network and continue their education. Attendees can count on hearing the very latest search topics including paid, organic, link building, local, mobile, social, analytics and much more.
Bloggers about digital world can become official SMX London blog partners.
Exhibit hall hours of SMX London is Monday, 18 May between 08.00 and 19.30, Tuesday, 19 May between  08.30 and 16.00. Registration fees excluding 15% UK VAT are as below:

What are search engine strategies for 2009?

Search Engine Strategies 2009 New York is taking place between 23-27 March 2009. Each year Chief Marketing Officers, Search Engine Marketers (SEMs), Search Engine Optimizers (SEO), Pay Per Click Managers (PPC), Webmasters, Internet and Digital Marketing Specialists, Media Planners, Buyers and Corporate Decision Makers attend SES New York to learn new trends,  topics and strategies rising in the market in order to keep up-to-date and be one step forward from their competitors.

In it’s 10th year,  some topics covered in SES New York are how search engines rank websites and how you should optimize to out-rank your competitors, methods of link building, how to increase traffic via organic listings, avoiding spam and search engine guidelines, fine-tuning Pay Per Click campaigns and improving conversion rates, user experience, tracking analytics vie free or paid tools…

Here watch views of Rand Fishkin from SEOmoz, on the future of SEO in 2009, importance of link building and social search.

For those who can’t attend these digital marketing shows, go to WebmasterRadio.FM. They are live-streaming highlights of the show as the official online radio/podcast network of SESNY09.