Future Searches

How to Combine Online Marketing and Printing Services

In recent years we have seen a boom in online marketing, social media marketing and the importance of website design. There are those who will tell you the days of printing and media marketing are gone. This is not necessarily the case. If done well, these two media formats can greatly complement each other. Just because we are moving forward with technology does not mean everyone in society is moving along with it. Further to that, marketing that comes from different angles can greatly reinforce your message. Here is a look at why these two mediums can work well together.

• Internet-based marketing is more than getting the message out. A great website can do a lot for your business. We have seen this proven time and time again. The best example of this in most developed economies is the huge growth in online shopping. Prices are reduced, shopping times are increased, and there is a huge amount of choice for customers. The point of good online marketing is to take advantage of a good site. A good site should also take some workload away from your traditional operations. For example, your site could be your way to receive client payments, or it could be where you collect data. Anything that has to do with information transfer and transactions can be built into your marketing activities.

The Compounding Effect of Content and Inbound Links

Legendary physicist Albert Einstein is attributed to saying that compounding interest is both “the greatest invention in human history” and “the most powerful force in the universe.” While Einstein’s sentiments may have been intended as financial advice, I believe these famous remarks can provide important insights for today’s internet marketers, bloggers, and competitive webmasters as well.

What is compound interest?

In a traditional sense, compound interest occurs when the interest earned from an initial investment is automatically reinvested back into your investment. As a result, the interest you’ve earned begins to collect interest  on itself. In other words, the interest on your investment begins to compound.

Compounding interest is one of the most frequently articulated benefits of starting a traditional savings account. As an example, let’s say you deposit an initial investment of $100 into a savings account at 3% interest rate. After one year, your initial investment will have accrued interest and grown to a whopping $103. If you continue to keep money in your savings account over the course of the following year, you’re $3 in of earned interest will actually start building interest upon itself as well. That’s the power of compounding interest! (Wikipedia has a good primer to understanding this concept if you’re interested in learning more.)

Top Search Marketing Courses and Certificate Programs

SEMPO Institute

SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals. SEMPO Institute’s self-paced distance learning courses are written by a team of leading Search Marketing professionals, and peer-reviewed for accuracy and Best Practices. The course prices vary from $ 1,399 to $299. SEMPO members ( paid membership) receive a discount based on their level of membership.

Google Adwords versus Facebook Adds

Facebook is a social addiction. There is no powerful mean at all to connect and share! We are online all time; while working, travelling, resting…even while weeing & pooing. People spend more time at Facebook than they do at Google. Does it make Facebook a better online advertising channel than Google?

The answer is No. Being the most busy website doesn’t make Facebook the best advertising place. It’s all down to the purpose of the visitors. Facebook users are looking to socialize rather than buying a specific product. Advertising a new product on Facebook; similar to Google Adwords placement-targetted ads, can boost awareness; especially for a specific target group however when it comes to purchasing something, Google search comes to our minds.

Google can have less views however people use Google to find what they need. They perform a search about a topic and are willing to click on links during their visits.  Google users are more likely to be close to the sales stage on the marketing funnel and perform an action. Since Google’s core function is search, advertising your products on Google would bring more sales and leads than on Facebook.

Global Search Market is Growing

According to comScore, 113 billion searches were conducted in July 2009 globally.

Google sites had 58 percent increase compared to last year and ranked as the leaders within search engines in global search market with 76.7 billion searches conducted and 67.5 percent market share. Google sites are followed by Yahoo sites with 8.9 billion searches and 7.8 percent market share. Yahoo had just 2 percent increase compared to last year and closely followed by Chinese search engine Baidu sites with 8 billion searches 7.0 percent share. Microsoft sites ranked forth worldwide with a 41 percent increase compared to last years data which seems promising for next year.

The overall July 2009 data represents a 41-percent increase versus July 2008 in global search market that is a positive indicator for future search marketing opportunities and e-business.

Future Searches: Your Contact of SEO and Search Marketing for Turkey

As a result of a sudden opportunity, I am moving to Turkey soon. By the end of July, Future Searches will be operating from Ankara, Turkey. I will be exploring Turkey search market closely and helping companies to show off in the first pages of search engines result pages.

I know the Turkish internet market is evolving and there are many opportunities out there. I am so excited and can’t wait to sort things out, settle down and start my Turkey SEO journey!

I am open to any profitable opportunity on the internet so feel free to send me your business ideas if you would like to work with me and grab a bite of this raw market. Please see below figures of Facebook users by country to assess Turkey market better.

Make Money Online via E-business

Economic downturn is leading every organization in to cost-cuts and find new revenue channels. As long as companies set up a clever e-strategy, e-business is an effective business model since it is cost-effective and brings many opportunities together. This is why many companies are transforming in to e-business, exploring and taking advantages of revenues generated online while succesfully integrating in to social media for brand reputation and recognition.

Internet integration also brings search engine marketing opportunities, which is strongly accountable and flexible compared to other mediums of advertising. Spending on online ads is expected to overtake expenditure on TV ads by the end of this year and even in these economic climate, internet-based advertising will grow by 10.1 per cent during 2009 according to a new study. That is so promising for SEO’s and search marketers while pointing the success of online business.

What ever business you are involved in to,  get yourselves in the water and start benefiting from online world. Do you need help? Give me a shout now!