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Why and How to Improve Search Engine Rankings with Offsite Optimization

So, you call yourself an SEO expert, thinking you know everything it takes to improve your website’s ranking? What about what’s not on your website? While onsite optimization is a valuable tool to have at your disposal, even more important is what’s not on your website. Offsite optimization plays just as important technique for your website’s strength, page rank and online reputation. Here’s how to know what exactly the difference is between onsite and offsite optimization and how to leverage your company’s website to its full capacity and potential.

What’s the Difference, Anyways?

Onsite SEO is for most people, the primary focus of their online visibility strategy. Concentrate on onsite SEO and allow it to be 80% of the optimization work you do, with the remaining 20% for offline optimization. Online optimization takes the form of headings (subtitles, titles, etc.), internal links, title of the page, and content of the page. While onsite optimization is everything within your actual website, offsite optimization is everything outside of your website. Offsite optimization includes the various advertising and marketing techniques for your website such as posting a blog article as a guest blogger (including links back to your website), social bookmarking, article submissions and press releases.