Future Searches

Importance of blogging in your internet marketing mix

It was not long ago when blogging started becoming popular amongs internet addicts. I remember creating my first blog, writing things popped in to my mind those days, I felt like i was naked. Today, everyone has a blog!

Below is a list of why blogs are useful for internet marketing:

1. Blogging is an easy way of creating a website or improving the content of a website by adding them as an internal part of a website, bringing many additional features like comments, trackbacks, RSS together.

2. It is a great tool to rank in search engines result pages, attract customers and keep them up to date about your company and products. The more content you create, the more likely search engines index your website and your website ranks in organic search results.

3. It also increases your customers loyalty and interest as long as you reply to comments and let them know that you are listening what they say. If used effectively, blogs can even be turned in to a community.

4. Most bloging systems offer search engine friendly URLs so search engines crawl and rank them easily.

Importance of press releases in online marketing

In today’s competitive economy, companies should be proactive and interacting with their customers from different platforms in order to improve their publicity. Press releases is a great way to draw attention to your website and improve your search engine optimization. It is increasing publicity of your website through various on-web ( relevant press release websites ) and off-web channels ( to newspapers and members of the media ) by getting the word out regarding a new product or service your company is providing.

In return, people will follow links on your press releases, come to your website and link in to your content. Those one-way links will improve your website’s search engine rankings and bring exposure from various websites.

Before you start writing a press release, there are several issues you should pay attention to in order to bring success and prevent wasting your time and efforts.

1. Have a press releases section on your own website and publish press releases regularly.

Social bookmarking sites

Social bookmarking is another time intensive method while doing ethical link building yet it is unavoidable. Below is a list of useful sites to ease your social bookmarking works. Please let me know if you have any suggestions.

Helpful link building strategies

Link building is one of the major issue in terms of  SEO. It is the offline SEO strategy that will tell search engines your website is worth following and people really do benefit from it.

Improving link popularity is very work intensive and it is achieved by many ways like blogging, social networking, forum participation, press releases, broadcasting, social bookmarking etc. but again the most important issue, content comes in to stage. The more content  you have on your website, the more links you can generate. Major search engines only value quality links and it’s is not easy job to convince them on the reliability of your site. You will be building more in-links and out-links within your website as long as you have more content.

Is Deep-Linking Desirable?

Most SEO’s tend to concentrate on the homepage during their linking tasks and undervalue the rest of the web site’s content. There are several opinions in terms of deep-linking, building links to pages or images of your web site rather that merely to your homepage.

“Deep linking is the practice of publishing a hyperlink from a page on one site to a page “inside” another site, bypassing the “home” or “portal” page.”

As a result of deep-linking, you will have a wide array of keywords pointing to your site, more exposure and traffic. It enhances the usability of the web site and directs target market to the relevant page hence likely to improve sales as not all homepage visitors manage to accomplish their journey to the main product page.

Hovewer if some pages of your web site are not your desired entry doors to your web site then you can prevent this by adding this meta tag in to the head of those pages: <META NAME="robots" CONTENT="noindex">

It is a good practice to have a “page reliability policy” on your web site to ensure people that your web site is reliant which means pages and the content will be existent in the future against renaming or deleting. Avoid deep-linking to web sites that you don’t trust.

Matt Cutts explains how Canonical Link Element works

Deep-linking to a specific part of a YouTube video

You Tube give us the opportunity to deep-link to a specific part of a video by adding minute and second parameters to the end of the video URL.

Here is an example on how to do it:

The original video URL is like http://www.youtube.com/watch?v=5GK0aQrCDEo

We add “#t=1m33s” to the end of the URL like:

The content of the video will be displayed starting after 1 minute and 33 seconds. Good isn’t it? Linking to a specific part of a video is possible by this way which I believe is very useful. See how Matt Cutts tells about Youtube Deep-linking.