Future Searches

Social Media Past Twitter & Facebook

There can be little doubt that social media is one of the most important recent innovations for both the business world and its’ customers. The speed at which it has been adopted means that businesses simply cannot afford to ignore social media platforms.

That being said, there is a problem that threatens to damage all the good work businesses have put into becoming active members in the social media community. While there is no doubt that Twitter and Facebook are the major players, their very dominance can lead to a false sense of security as well as a business’s social media strategy becoming stale and static.

The truth of the matter is that there are a number of other key players that most businesses need to be aware of so that they can ensure they are covering all the bases and not getting a nasty surprise that can have a negative effect on their brand’s reputation.

Linkedin

Probably the other major player after Twitter and Facebook, Linkedin is arguably the most “professional” of social media platforms and is a superb resource for networking. However, even if a business feels that their core audience lies beyond its typical user, it should still maintain a presence, especially if the business provides B2B services.