How many times have you sat down at the computer, read a blog, and immediately started thinking about what you would do if you were writing the blog? Instead of just thinking about it, why not try it? You may now be thinking that it probably wouldn’t do any good because there are so many blogs out there. Well, consider this. By now, many of those blogs are out of date or have been posted for so long that the readership has drastically decreased.
Preparing For Your Readers
Readers are always looking for new avenues of information and opinion, so when they see a new blog entry, it likely they will click on to it at least once just to see what it’s all about. The trick now is getting them to return.
That’s where advance preparation comes in. Before you ever post your first blog, you want to make sure it has been designed in such a way that it will catch first-time visitors’ attention and make them want to return again. You can do that by paying attention to these three areas:
Take advantage of plug-ins
A plug-in is any type of program that helps readers be able to access your blog easier or interact with your blog. Certain types of online survey software may be launched or supported by specific plug-ins, so if you use this type of software in your blog (and you should) you’re taking advantage of that particular plug-in.
Pay attention to your design
You want to be unique and eye-catching, but you don’t want your blog design to detract from the material, or worse, make the blog material hard to read or access. Think “crisp, clean, and clear”. Use crisp artwork and text fonts, set on a background that will give a clear appearance, and clean up your blog as necessary. (By clean up, we mean change things around, diminish distractions, and other things of this nature.)
Okay, you’ve taken advantage of the plug-ins and you’ve gotten your design down pat. Now, you’re ready to post that first blog and just sit back and watch the hits and responses roll in. Not so fast, please. You will still need to pay attention to in-between things, both after you first launch your blog website and as you continue doing adding to it. In-between things can include:
Keeping the content current and updated
The fastest way to lose visitors is to let them see the same content for a long period of time. If you can’t update or post on a regular basis, at least let your readers know approximately when they can expect new posts.
Responding to feedback
Let your readers know that you appreciate their comments by addressing specific issues that you learn about through your online surveys and other feedback options.
If you follow these guidelines, as well as any others you may come up with yourself, you should have a long, enjoyable relationship with your readers. And, wasn’t that the whole purpose of starting the blog in the first place?