Social networking sites particularly Facebook has become an important advertising platform for small businesses, brands and even celebrities. Facebook is undoubtedly the most popular social networking site boasting 800 million active users and an annual revenue of no less than $4 billion.

For marketers, Facebook provides a genuine opportunity to attract people and get free publicity. With Facebook’s growing importance as a marketing tool, companies and online marketers can no longer ignore the social networking site’s importance. So if you’re planning to setup your business’ Facebook page then here are 8 sure fire ways you could optimize this platform.

1) Use your business name, logo and/or trademarks

Using your real business name, logo and/or trademark is just appropriate when you’re starting out with your Facebook marketing campaign. Small businesses and/or brands should thrive to use their Facebook page to gain name recall advantage over their competitors.

2) Write a catchy, descriptive Facebook bio

A company’s bio is the most critical component of a successful Facebook marketing campaign. An excellent Facebook bio is one that is catchy at the same time descriptive so that fans and supporters can get to know your small business or brand better.

3) Take advantage of Facebook’s in-house advertising

Taking advantage of Facebook’s in-house advertising program is another great way to get the most out of your Facebook page. Facebook’s in-house advertising program allows you to target your fan and supporter base.

4) Create a community – interact with your fans and supporters

Creating a community within your Facebook page is a unique way to retain and attract more fans and supporters. It is essential that you interact with your fans and supporters by commenting, liking and posting content.

5) Link your Facebook page with your other social media accounts

In order to get the most out of your Facebook page, it is necessary that you link it with your other social media accounts such as your Twitter page, LinkedIn profile and YouTube account.

You can also use your social media accounts to build a mailing list for your small business or brand.

6) Post quality articles, videos and podcasts regularly

The Internet meme “Content is King” is also applicable with Facebook marketing campaigns. In fact, the quality of an article, video or podcast determines its ranking in search engines like Google, Yahoo! and Bing.

7) Invest both time and resources in promoting your Facebook page

In order for your Facebook page to be truly successful, you should invest both time and resources in promoting it. There are a lot ways of promoting a Facebook page with the help of the Internet – most of which are either free or cheap.

8) Attract fans/free publicity by starting contests and games

You can also attract more fans, supporters and free publicity for your Facebook page by starting interactive contests and games. With the resources readily available online, starting a contest is just a piece of cake.

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