Matt Cutts from Google revealed that Google has made a “simple change” in their algorithm and they are putting more weight on brands in rankings for specific keywords.
According to Matt, Google’s philosophy on search results has been pretty much the same and inside Google search engine teams, they don’t think about brands but keywords like “trust”, “authority”, “reputation”, “page rank”, “high quality” so giving their users the best results for search terms.
Here is the video where Matt Cutts speaks about all these and suggests SEO’s to build expert content in their niche to become a subject to high quality links and better rankings.

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