Twitter has exploded over the past few years as celebrities and authority figures have made accounts to discuss anything from politics to games. With more than 200 million active users, Twitter can be a great way to drive traffic to your website. This is especially effective if you establish yourself on the social network as an informative source for your particular niche. Check out these top four ways to drive traffic to your website by using Twitter.

1. Hold conversations with like-minded people

Most people who use Twitter with the purpose of expanding their website often use it as a way to serial post links to content in the hopes that someone will click on them. This method is generally not very effective because there is no context for the links. If you establish yourself on the social network as an authority on your subject, you can quickly gain a following of people who are more likely to click links to your website when you mention them.

2. Hold a contest or a giveaway for your niche

If you have a pretty well established Twitter account, holding a giveaway or a contest can be a great way to drive traffic to your website. Make a post announcing the contest and any rules you have in mind, then announce it on Twitter. Don’t be afraid to ask for retweets so that you can reach a broader audience. Chances are people who are interested in what you are giving away will follow you and are more likely to visit your site in the future.

3. Use analytics tools to analyze your growth

While there are numerous ways to try to drive traffic to your site using Twitter, you will never know if they are successful if you are not using an analytics tool to establish how well your links are doing. HootSuite is a great tool that analyzes how well your tweets perform by measuring the number of clicks on links, retweets and how many times you were mentioned by others.

4. Use Twitter as a form of customer service

If you provide a service to the general public and you see people tweeting about your service or your product, don’t be afraid to get involved. If someone is having problems, help them sort them out. Businesses who take a genuine interest in users via Twitter are often rewarded with great word of mouth since people are always pleased when a business takes the little guy into consideration.

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