Importance of blogging in your internet marketing mix
It was not long ago when blogging started becoming popular amongs internet addicts. I remember creating my first blog, writing things popped in to my mind those days, I felt like i was naked. Today, everyone has a blog!
Below is a list of why blogs are useful for internet marketing:
1. Blogging is an easy way of creating a website or improving the content of a website by adding them as an internal part of a website, bringing many additional features like comments, trackbacks, RSS together.
2. It is a great tool to rank in search engines result pages, attract customers and keep them up to date about your company and products. The more content you create, the more likely search engines index your website and your website ranks in organic search results.
3. It also increases your customers loyalty and interest as long as you reply to comments and let them know that you are listening what they say. If used effectively, blogs can even be turned in to a community.
4. Most bloging systems offer search engine friendly URLs so search engines crawl and rank them easily.
5. They offer RSS feature which helps socialization of your blog in many ways. For example, your blog would be listed in RSS search engines, synicating RSS feeds will let people to read a summary of the website’s recently added content from different sources. Those embedded content would send traffic to your website.
6. Blogging is a great way of improving your link popularity. There are many widgets available to socialize your blog on the web like Twitter, Technorati etc. (I will write about this issue in details soon) Link exchange between blogs is also very common. WordPress does mutual link building automatically between WordPress blogs.
7. Your blog would be listed in blog search engines and directories which is another source of traffic for your website.
8. Blogs offer search engine friendly structures in terms of categorizing the content. The more easy your content is categorized, the more likely you are going to rank for that category.
Those are the benefits of having a blog in terms of SEO and internet marketing especially if you integrate it in to your companies website. Do you think there are other benefits that I haven’t mentioned yet?
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Written by Pelin Bayçelebi Demir, the founder of Future Searches. Pelin spends her time doing market research and experimenting on topics like SEO, social media, blogging and web design.
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2 Comments
Hi,
Thank you for the article, very good points.
In addition to what mentioned above I would look from an e-marketers point of view and say blogging is important in:
- Expanding awareness of your products and services
- Supporting your online PR efforts and engaging with your clients
- Giving you the opportunity to gather more information from your clients which will make it easier for you to predict their expectation and demand and use this data in your future campaigns.
- Blogging is a two-way communication unlike most of advertising and marketing implementations which create loyalty and help branding,
- As blog posting are informal, it does help semantic ranking which search engines testing at the moment. It seems semantic search will change the search behaviour in addition to universal search. Blogging could be your starting point in this way.
All the best
Velit
In my opinion, Twitter has the potential to offer a way to bridge this gap. Twitter is more conversational, much like a chat room, but the weakness is that while Twitter is like millions of people standing around a water cooler the virtual conversation is like millions of people talking at once.
I would like to see Twitter rooms for live blogging kind of like chat rooms; though rooms where user must either register or receive invitations, rather than being able to follow and unfollow at will.
Okay, I’m an idea guy, but I think this would bridge the gap and make blogging more conversational.
Erick