At the present, technological advancements and inventions being made have really seen an increase in the use of the internet. Previously, the internet was widely used for research purposes but at the moment, it has turned out to be a platform for socialization through the massive social media platforms that are available. As a matter of fact, the social media was a platform that was initially used for the purposes of socializing and friendship making. In the recent past, it has gradually turned out into an avenue for just much more than socializing. This is because most of the individuals and companies have realized the immense potential behind the social media and seeking to make maximum utilization of it.
Among the sectors that have taken advantage of the situation include the marketing sector, advertising sector among many others. The transport and leisure sectors have not also been left behind and are quickly trying to keep up with the pace of their counterparts. This has seen the social media turn into a platform where individuals can get to know loads of information about these sectors that are growing at an alarming rate.
The social media has in a way relayed some light and has signaled some possibilities that the leisure and travel sector could easily become one of the major target groups of the social media. One possibility that has been signaled is the incorporation of travel and leisure booking services into the social media. With the millions of people using the different social media platforms such as Face book, twitter and Google plus, the travel and leisure sector has seen a possibility of incorporating booking services into these social media platforms. This is in a move to make the booking and reservation process quite easy for the millions of people who seek it daily in addition to easing congestion that is witnessed on most of the booking offices and centers. This could see a possible revolution in the services which have been very sluggish due to the high level of congestion.
The social media platform also relays a possibility that all travel and leisure companies will offer most of their services through the social media. Some of these services include advertising. The travel and leisure sector has sought to make full utilization of the immense traffic witnessed in most social media platform and there is a possibility that they will turn it into an avenue for relaying their advertisements to the public. This is because an advertisement can easily be viewed by a large group of people if placed on the social media. In addition, the sector will also be making all their updates known to the public through the social media. This could include the trending and most attractive tourist destinations, the various prices for the different travel destinations and even a hint of the services to expect.
However, in spite of all these possibilities, there are some difficulties that are expected to arise. This is due to the fact that not all systems are known to be one hundred percent effective and efficient. One of the difficulties that is set to occur is the inability to reach a specific target group. It is well known that most of the social media platforms have become very common to people of all age brackets and gender. With respect to this, it might be quite difficult for the travel and leisure sector to reach a specific target group due to the great diversity. This might be very difficult especially if the target group is mainly individuals who are not teenagers since old people are known for their less frequent visits to the social media unlike teenagers some of whom spend a whole day on social media. This might see advertisements and messages meant for the old not being effective and hence its desired goal may not be realized.
Another difficulty is the increasing rate of scams and spam messages on the social media. Many people are using the social media for their own self gains so as to trick and even extort them money. This has seen a gradual increase in the level of trust on most of the social media platforms. Through this, the travel and leisure sector might experience much difficulty and may encounter a very hard time trying to convince people about their credibility and legitimacy. This could see a possible downfall and under-achievement of the sector’s goals. If the travel and leisure sector is able to curb and find a way of dealing with these difficulties, then we should soon expect great merry making by this sector.
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