Future Searches

Google Adwords versus Facebook Adds

Facebook is a social addiction. There is no powerful mean at all to connect and share! We are online all time; while working, travelling, resting…even while weeing & pooing. People spend more time at Facebook than they do at Google. Does it make Facebook a better online advertising channel than Google?

The answer is No. Being the most busy website doesn’t make Facebook the best advertising place. It’s all down to the purpose of the visitors. Facebook users are looking to socialize rather than buying a specific product. Advertising a new product on Facebook; similar to Google Adwords placement-targetted ads, can boost awareness; especially for a specific target group however when it comes to purchasing something, Google search comes to our minds.

Google can have less views however people use Google to find what they need. They perform a search about a topic and are willing to click on links during their visits.  Google users are more likely to be close to the sales stage on the marketing funnel and perform an action. Since Google’s core function is search, advertising your products on Google would bring more sales and leads than on Facebook.

Targetted Website Traffic in A Few Minutes

Search Engine Optimization is a very cost-effective method to drive targetted traffic to websites but if you want to appear in first page of Search Result Pages in seconds then the best alternative is a paid advertisement that is called Pay Per Click.

It is a advertising model where advertisers are only charged when someone clicks on their adds in Search Engine Result Pages or in content networks (Websites where paid adds are displayed) You can target your market geographically, schedule your adds to run on specific times of the day so your adds will be shown to a specific location on the specific time. It doesn’t matter whether your budget is big or small, there is always a chance to get your website listed in paid results.

New Google Adwords Interface

Google today launched a new interface for Adwords that gives a faster, clearer, more user friendly and more efficient experience  to Google Adwords users without changes in their Quality Score, bidding, budgeting, and other aspects of ad serving.

 At first glance, new Adwords interface looks similar to Google Analytics. It enables easier analysis by giving custom graphs feature at every level of accounts, quicker editing with less clicks, broader insight by seeing all keywords, ads, placements from all ad groups at once. Users can filter their results, analyse their data easily to determine the success of their campaigns and ROI.

An overview of new Google Adwords interface is explained in the video below: