Future Searches

Online Purchase Behaviours and Brand Reputation

I was googling to find resources to analyse “internet purchase behaviours” and came across to a survey examining pre-purchase search activities across different sectors like apparel, sports, travel, computer hardware…

According to the survey, every one out of two internet purchases has been finalised after making a research in search engines and shoppers complete their purchase-related search engine research two or more weeks before their online purchase.

About half of all internet shoppers conducted a product research in search engines before making a purchase on the internet. The brand search terms were only the minority of all purchase research process however their click through rates are high and most of these searches are peaking during the purchase session–searches.

“For apparel buyers, 10% of clicks-throughs occurred during the purchase session, and 89% of these click-throughs were brand-specific. The same behavior held true to a lesser degree across the other categories: 9% and 54% for Computer Hardware; 9% and 49% for Travel; and 11% and 57% for Sport & Fitness.”