Search Engine Optimization is a very cost-effective method to drive targetted traffic to websites but if you want to appear in first page of Search Result Pages in seconds then the best alternative is a paid advertisement that is called Pay Per Click.

It is a advertising model where advertisers are only charged when someone clicks on their adds in Search Engine Result Pages or in content networks (Websites where paid adds are displayed) You can target your market geographically, schedule your adds to run on specific times of the day so your adds will be shown to a specific location on the specific time. It doesn’t matter whether your budget is big or small, there is always a chance to get your website listed in paid results.

Consider you are selling holiday tickets in UK to Turkey and you have a budget of only £200 month. Best thing to start with is to target Turkish people looking for Turkey Tickets in UK. Prepare your adds and keywords in Turkish and target UK geographically so your adds will be shown only to the people making a search using your Turkish keywords in UK. Avoid using generic keywords and broad match to make the very best of your limited budget and go for exact match or phrase match keywords, use negative keywords when ever necessary. Use traffic estimator and keyword suggestion tools for better insights of keyword selection. As a result, you will see that your adds will bring your targetted traffic to your website and you achive hight return on investment with just a small budget. You can increase your budget in the future as you generate more revenue.

Pay Per Click advertising is accountable way of advertising. You can set a daily budget, maximum cost per click for each keywords and monitor the success of your keywords, campaings all time. You will see how much you spend and how much it converted for your business, start, pause or end a campaing anytime.

If you need help in Pay Per Click advertising, let me know as I am giving PPC services in both English and Turkish. Please comment here if you have other ideas and anything to say for paid advertising so we can discuss.

It was not long ago when blogging started becoming popular amongs internet addicts. I remember creating my first blog, writing things popped in to my mind those days, I felt like i was naked. Today, everyone has a blog!

Below is a list of why blogs are useful for internet marketing:

1. Blogging is an easy way of creating a website or improving the content of a website by adding them as an internal part of a website, bringing many additional features like comments, trackbacks, RSS together.

2. It is a great tool to rank in search engines result pages, attract customers and keep them up to date about your company and products. The more content you create, the more likely search engines index your website and your website ranks in organic search results.

3. It also increases your customers loyalty and interest as long as you reply to comments and let them know that you are listening what they say. If used effectively, blogs can even be turned in to a community.

4. Most bloging systems offer search engine friendly URLs so search engines crawl and rank them easily.

5. They offer RSS feature which helps socialization of your blog in many ways. For example, your blog would be listed in RSS search engines, synicating RSS feeds will let people to read a summary of the website’s recently added content from different sources. Those embedded content would send traffic to your website.

6. Blogging is a great way of improving your link popularity. There are many widgets available to socialize your blog on the web like Twitter, Technorati etc. (I will write about this issue in details soon) Link exchange between blogs is also very common. WordPress does mutual link building automatically between WordPress blogs.

7. Your blog would be listed in blog search engines and directories which is another source of traffic for your website.

8. Blogs offer search engine friendly structures in terms of categorizing the content. The more easy your content is categorized, the more likely you are going to rank for that category.

Those are the benefits of having a blog in terms of SEO and internet marketing especially if you integrate it in to your companies website. Do you think there are other benefits that I haven’t mentioned yet?