Future Searches

Google Advanced Search Experience

Google launched new search options at it’s Searchology event held at its Mountain View headquarters to improve search experience of users.

New Google Search Options are giving an advanced search experience with easy to use of navigation. From now on, users will be able to refine their search results deeper according to time, relevance, reviews, timeline and many more.

I especially find it very useful to refine search results only for the last 24 hours which gives fresh content for your topic and I agree with Google’s product manager Kavi Goel that this is a  “step toward making the whole internet smarter.”

Google search option Wonder Wheel

Another fantastic feature is Wonder Wheel. When you make a search, it puts your keyword in to the center of the wheel and gives you related search terms. You go deeper and deeper as you click on related terms covering your main search term.

New search features gives an insight to SEO’s for the future strategies. Similar to blended search, new search options welcomes proactive and committing websites in the new search universe.

How do you think new search features will affect SEO practices?

Twitter Search and Trending Topics

I love Twitter and tweeting in Twitter. Some good things about Twitter are: you don’t need to be a celebrity or anything special to contact with people that you always wanted to, you just say your words to everyone all over the world and people pick you up if they think that you are like-minded or they have an interest in your topics, products etc. It keeps you up-to-date with any topic you choose, helps you extending your network .

Twitter recently added 2 new features to it’s structure. Twitter search and trending topics. Both are in my opinion a must-to-have and will keep more users online.

Twitter search is enabling users to search across global tweets from all around the world, build a fresh timeline of updates based on a keyword or phrase.

Users have the functionality to save their favourite search terms by pressing “save this search” button. Those search terms will be displayed as a link under their search box so they only need to click on the link to execute results.

Drive Traffic to Websites by Current Search Trends

If you have a website or blog, I know that you want to drive big traffic and bring leads, generate some ad revenue or just increase your Page Rank and websites’ value.

One way to drive traffic to your website is following trends and generating posts related with search phrases. There are several ways you can monitor real-time (delays are always possible) search trends such as Google Trends, Twitter and Yahoo Buzz.

Google Trends

Google trends give you approximate popular search patterns. You can see a list of most searched 100 queries. It gives search volume index for each pattern, news articles, blog posts, related searches, peak times and locations. I believe it gives great insight for popular search trends as majority of people use Google for search.

Trend topics by Twitter

Twitter is a “a real-time short messaging service” and has recently added search and trend topics features to users homepages. It gives top-ten popular tweet topics and a great global insight as they say:

“As public tweets fly in from around the globe, we analyze them to detect when certain words or phrases occur with higher frequency. These trending phrases are surfaced in the Twitter home page just under the new search box and they’re updated throughout the day.”

How to get listed in Google local results and Google maps

If you are involved in internet marketing business, you should make sure that you use all juicy features of Search Engines to drive traffic to your websites.

Google local and Google maps is a great way of driving free traffic to your website, especially your local customers. It helps people to find your business on Google maps and appear in Google organic search results for your local area with relevant keywords. For instance; if you type “SEO Warrington” in google search, you would see Future Searches is listed in local results and it is all for free. Great isn’t it?

Or if you go to Google maps and type “SEO Great Sankey”, you will  see our listing in Google maps ” again for free”.

How to get listed in Google Local Search and Google Maps?

All you need to do is to log in to Google Local Business center and follow the instructions. You need to have a google account (if you don’t have don’t worry, you can have one in minutes) to log in to local business center. You need to provide your postal address, telephone number, URL, a brief description of services you offer. You will be asked to verify your information either by phone, email or sms. Google says it takes normally 24-38 hours to be listed in the relevant listings but I guess it can take more than that in some circumstances. You can monitor the result of your submission and the success of your listing from the same window. You can update your listing any time by following the same route.