Future Searches
Catch up on Search Marketing, SEO, Social Media, Web Design and upcoming trends
Announcement
Optimizing For Trending Topics
What are Trending Topics?
A key aspect of marketing is taking ‘the next big thing’ and harnessing its appeal. Trending Topics are the popular subjects, recent news stories and current events that everybody is talking and writing about. Finding and harnessing these topics is an excellent search engine optimization tactic. Trending Topics are a fantastic way to optimize website traffic towards those who are searching for those current topics.
There are typically two different categories of Trending Topics: Short-term and long-term. Short-term trending topics are news stories that will not remain popular for a long amount of time. A prime example of a short-term trending topic would be celebrity news and gossip. A subject such as a celebrity marriage may be a Trending Topic one week but irrelevant and forgotten the next. Long-term trending topics are sustainable issues that have both staying power and growing potential. An example of a long-term Trending Topic is the current ‘green’ trend. A few years ago it was a specialist subject of minimal popularity now it is a huge trend that will continue to grow.
How to find Trending Topics
Online Purchase Behaviours and Brand Reputation
I was googling to find resources to analyse “internet purchase behaviours” and came across to a survey examining pre-purchase search activities across different sectors like apparel, sports, travel, computer hardware…
According to the survey, every one out of two internet purchases has been finalised after making a research in search engines and shoppers complete their purchase-related search engine research two or more weeks before their online purchase.
About half of all internet shoppers conducted a product research in search engines before making a purchase on the internet. The brand search terms were only the minority of all purchase research process however their click through rates are high and most of these searches are peaking during the purchase session–searches.
Subscribe to our RSS feeds
Newsletter Sign-up
sending...
Recent Comments