Future Searches

7 Elements of an Effective Google Adwords Ad

When advertising with Google Adwords, it is important to write compelling ads to ensure a high click through rate (CTR) and quality score. A higher quality score ensures a better placement for your ad in the search results and a lower cost per click (CPC). However, while maintaining a high CTR is important, you also want to make sure your ad copy minimize clicks from non-buyers. Let us take a closer look at how you can make the most of an adwords ad.

1. Keyword in the headline

The headline is the most crucial part of any advertisement. For search advertising in particular, it is important to note that the headline represents a hyperlink (blue and underlined) and has a larger font than the rest of the ad text. For this reason, vast majority of people will click on the ad headline and so you must make the most of this opportunity.
The simplest headline is to repeat the whole keyword or part of the keyword phrases, either manually or through dynamic keyword insertion in your headline. This will make your headline appear in bold blue, making it stand out from the rest of the page. If you are a well-known brand in the market, you can also use your brand name alongside the main keyword phrase to leverage brand power in the ad headline.

Targetted Website Traffic in A Few Minutes

Search Engine Optimization is a very cost-effective method to drive targetted traffic to websites but if you want to appear in first page of Search Result Pages in seconds then the best alternative is a paid advertisement that is called Pay Per Click.

It is a advertising model where advertisers are only charged when someone clicks on their adds in Search Engine Result Pages or in content networks (Websites where paid adds are displayed) You can target your market geographically, schedule your adds to run on specific times of the day so your adds will be shown to a specific location on the specific time. It doesn’t matter whether your budget is big or small, there is always a chance to get your website listed in paid results.

New Google Adwords Interface

Google today launched a new interface for Adwords that gives a faster, clearer, more user friendly and more efficient experience  to Google Adwords users without changes in their Quality Score, bidding, budgeting, and other aspects of ad serving.

 At first glance, new Adwords interface looks similar to Google Analytics. It enables easier analysis by giving custom graphs feature at every level of accounts, quicker editing with less clicks, broader insight by seeing all keywords, ads, placements from all ad groups at once. Users can filter their results, analyse their data easily to determine the success of their campaigns and ROI.

An overview of new Google Adwords interface is explained in the video below: