Future Searches

Google’s Market Share Has Dropped by 2% in China

Alibaba has leapt ahead of Google in terms of the share of online advertising revenue it earns in China.  According to Analysys International, Alibaba’s Taoboa keyword advertising and development of interactive marketing ad business allows its ad revenue to grow substantially and therefore Alibaba has jumped to No.2 in China Internet ad market. The statistics below shows that Baidu, Alibaba and Google ranked Top 3 in China online ad market in Q3, 2010.

Alibaba was founded in 1999 in Hangzhou, China by 18 founders including Jack Ma. It is the global leader in e-commerce for small businesses and the flagship company of Alibaba Group. The global trade platform is used by millions of buyers and suppliers around the world to do business online. In addition, Alibaba.com offers a transaction-based wholesale platform on the global site (www.aliexpress.com) geared for smaller buyers seeking fast shipment of small quantities of goods. Alibaba.com has offices in more than 60 cities across Greater China, India, Japan, Korea, Europe and the United States.

New Google Adwords Interface

Google today launched a new interface for Adwords that gives a faster, clearer, more user friendly and more efficient experience  to Google Adwords users without changes in their Quality Score, bidding, budgeting, and other aspects of ad serving.

 At first glance, new Adwords interface looks similar to Google Analytics. It enables easier analysis by giving custom graphs feature at every level of accounts, quicker editing with less clicks, broader insight by seeing all keywords, ads, placements from all ad groups at once. Users can filter their results, analyse their data easily to determine the success of their campaigns and ROI.

An overview of new Google Adwords interface is explained in the video below:

What are search engine strategies for 2009?

Search Engine Strategies 2009 New York is taking place between 23-27 March 2009. Each year Chief Marketing Officers, Search Engine Marketers (SEMs), Search Engine Optimizers (SEO), Pay Per Click Managers (PPC), Webmasters, Internet and Digital Marketing Specialists, Media Planners, Buyers and Corporate Decision Makers attend SES New York to learn new trends,  topics and strategies rising in the market in order to keep up-to-date and be one step forward from their competitors.

In it’s 10th year,  some topics covered in SES New York are how search engines rank websites and how you should optimize to out-rank your competitors, methods of link building, how to increase traffic via organic listings, avoiding spam and search engine guidelines, fine-tuning Pay Per Click campaigns and improving conversion rates, user experience, tracking analytics vie free or paid tools…

Here watch views of Rand Fishkin from SEOmoz, on the future of SEO in 2009, importance of link building and social search.

For those who can’t attend these digital marketing shows, go to WebmasterRadio.FM. They are live-streaming highlights of the show as the official online radio/podcast network of SESNY09.

Online Purchase Behaviours and Brand Reputation

I was googling to find resources to analyse “internet purchase behaviours” and came across to a survey examining pre-purchase search activities across different sectors like apparel, sports, travel, computer hardware…

According to the survey, every one out of two internet purchases has been finalised after making a research in search engines and shoppers complete their purchase-related search engine research two or more weeks before their online purchase.

About half of all internet shoppers conducted a product research in search engines before making a purchase on the internet. The brand search terms were only the minority of all purchase research process however their click through rates are high and most of these searches are peaking during the purchase session–searches.

“For apparel buyers, 10% of clicks-throughs occurred during the purchase session, and 89% of these click-throughs were brand-specific. The same behavior held true to a lesser degree across the other categories: 9% and 54% for Computer Hardware; 9% and 49% for Travel; and 11% and 57% for Sport & Fitness.”