Future Searches

Optimizing For Trending Topics

What are Trending Topics?

 A key aspect of marketing is taking ‘the next big thing’ and harnessing its appeal. Trending Topics are the popular subjects, recent news stories and current events that everybody is talking and writing about. Finding and harnessing these topics is an excellent search engine optimization tactic. Trending Topics are a fantastic way to optimize website traffic towards those who are searching for those current topics.

There are typically two different categories of Trending Topics: Short-term and long-term. Short-term trending topics are news stories that will not remain popular for a long amount of time. A prime example of a short-term trending topic would be celebrity news and gossip. A subject such as a celebrity marriage may be a Trending Topic one week but irrelevant and forgotten the next. Long-term trending topics are sustainable issues that have both staying power and growing potential. An example of a long-term Trending Topic is the current ‘green’ trend. A few years ago it was a specialist subject of minimal popularity now it is a huge trend that will continue to grow.

How to find Trending Topics

Search Marketing Expo -SMX London

Search Marketing Expo London, in other words SMX London is going to take place in New Connaught Rooms, Covent Garden, London on 18 & 19 may, 2009.

World’s most leading search companies, exceptional marketing experts will be giving insights to the future of digital world and sharing their search tactics in a very friendly environment. It is a great opportunity for industry experts and new comers to present themselves to industry peers, learn latest news from the industry, expand their knowledge, create business opportunities, extend their network and continue their education. Attendees can count on hearing the very latest search topics including paid, organic, link building, local, mobile, social, analytics and much more.
Bloggers about digital world can become official SMX London blog partners.
Exhibit hall hours of SMX London is Monday, 18 May between 08.00 and 19.30, Tuesday, 19 May between  08.30 and 16.00. Registration fees excluding 15% UK VAT are as below:

What are search engine strategies for 2009?

Search Engine Strategies 2009 New York is taking place between 23-27 March 2009. Each year Chief Marketing Officers, Search Engine Marketers (SEMs), Search Engine Optimizers (SEO), Pay Per Click Managers (PPC), Webmasters, Internet and Digital Marketing Specialists, Media Planners, Buyers and Corporate Decision Makers attend SES New York to learn new trends,  topics and strategies rising in the market in order to keep up-to-date and be one step forward from their competitors.

In it’s 10th year,  some topics covered in SES New York are how search engines rank websites and how you should optimize to out-rank your competitors, methods of link building, how to increase traffic via organic listings, avoiding spam and search engine guidelines, fine-tuning Pay Per Click campaigns and improving conversion rates, user experience, tracking analytics vie free or paid tools…

Here watch views of Rand Fishkin from SEOmoz, on the future of SEO in 2009, importance of link building and social search.

For those who can’t attend these digital marketing shows, go to WebmasterRadio.FM. They are live-streaming highlights of the show as the official online radio/podcast network of SESNY09.