Future Searches

Optimizing For Trending Topics

What are Trending Topics?

 A key aspect of marketing is taking ‘the next big thing’ and harnessing its appeal. Trending Topics are the popular subjects, recent news stories and current events that everybody is talking and writing about. Finding and harnessing these topics is an excellent search engine optimization tactic. Trending Topics are a fantastic way to optimize website traffic towards those who are searching for those current topics.

There are typically two different categories of Trending Topics: Short-term and long-term. Short-term trending topics are news stories that will not remain popular for a long amount of time. A prime example of a short-term trending topic would be celebrity news and gossip. A subject such as a celebrity marriage may be a Trending Topic one week but irrelevant and forgotten the next. Long-term trending topics are sustainable issues that have both staying power and growing potential. An example of a long-term Trending Topic is the current ‘green’ trend. A few years ago it was a specialist subject of minimal popularity now it is a huge trend that will continue to grow.

How to find Trending Topics

Top Search Marketing Courses and Certificate Programs

SEMPO Institute

SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals. SEMPO Institute’s self-paced distance learning courses are written by a team of leading Search Marketing professionals, and peer-reviewed for accuracy and Best Practices. The course prices vary from $ 1,399 to $299. SEMPO members ( paid membership) receive a discount based on their level of membership.

Global Search Market is Growing

According to comScore, 113 billion searches were conducted in July 2009 globally.

Google sites had 58 percent increase compared to last year and ranked as the leaders within search engines in global search market with 76.7 billion searches conducted and 67.5 percent market share. Google sites are followed by Yahoo sites with 8.9 billion searches and 7.8 percent market share. Yahoo had just 2 percent increase compared to last year and closely followed by Chinese search engine Baidu sites with 8 billion searches 7.0 percent share. Microsoft sites ranked forth worldwide with a 41 percent increase compared to last years data which seems promising for next year.

The overall July 2009 data represents a 41-percent increase versus July 2008 in global search market that is a positive indicator for future search marketing opportunities and e-business.