Google and Bing revealed their integration to real-time search and social media by announcing their agreements with Twitter during the Web 2.0 Summit on October 21. Google is aiming to give a better real-time search experience by including real-time Twitter updates in their search results hence users will be able to learn what others are saying about what they’ve been searching for under the same roof. Consider you perform a search about “x brand of freezer”. You will not only see relevant search results but also public opinion about your topic that will give you quick and better understanding about your query.
On the other side, Bing didn’t go far beyond than developing a Bing Twitter search facility similar to the other Twitter search engines in the market. Bing’s new Twitter search feature is currently available in Australia, Canada, Great Britain, Indonesia, Ireland, India, Malaysia, New Zealand, Philippines, Singapore, Arabia, South Africa, and the United States. Those guys are aware of the power of real-time web and took their step in to the social media not later that Google.
All these changes are tangible success of social media. In terms of SEO, companies should socialize, use social media channels like Twitter, Facebook and keep an eye on what others tweet about themselves. I believe there is no better tool on the web that Twitter to monitor the real-time reputation of a company. Both Google and Bing index tweets and updates so it’s our job to explain our clients the importance of each comment and the consequences they might bring. Keep yourselves open to changes….