Facebook is a social addiction. There is no powerful mean at all to connect and share! We are online all time; while working, travelling, resting…even while weeing pooing. People spend more time at Facebook than they do at Google. Does it make Facebook a better online advertising channel than Google?
The answer is No. Being the most busy website doesn’t make Facebook the best advertising place. It’s all down to the purpose of the visitors. Facebook users are looking to socialize rather than buying a specific product. Advertising a new product on Facebook; similar to Google Adwords placement-targetted ads, can boost awareness; especially for a specific target group however when it comes to purchasing something, Google search comes to our minds.
Google can have less views however people use Google to find what they need. They perform a search about a topic and are willing to click on links during their visits. Google users are more likely to be close to the sales stage on the marketing funnel and perform an action. Since Google’s core function is search, advertising your products on Google would bring more sales and leads than on Facebook.