Something that usually gets neglected when it comes to search engine ranking is usually incorporating video to the website. If you want to get an almost instant increase in the search engines you will see that video can help you accomplish this. Google will look at this video as additional content for your site. In this article we are going to be speaking about some of the benefits of adding video and why every person who has a website should do this.

One of the first things you are going to have to get is a video for the website. You basically have a couple of possibilities when it comes to the video, you may either get one from YouTube or perhaps you can create your own video. That being said you should recognize that creating your own video is going to be the best choice. When you produce this video you have the choice to speak about your niche or you can just promote your product in the video.

Content is one of the things that Google seriously loves and this video is seen as content for your web page. In addition if you decide to upload the video to YouTube and then embed the particular video on your website, you will be building a link on your website pointing to YouTube. Some of you may already understand this but Google also ranks your site by who you find yourself linking to. Google will look at this link pointing to YouTube and wind up giving you a better positioning.

Also if your video is entertaining you will see that men and women will end up placing a link on their sites pointing to your website and telling people about the video on your web page. As I am confident you know backlinks are another key to good positioning and when folks link to your site you are receiving backlinks.

And one final way that incorporating video to your web page can help is because Google also ranks your web page by how long men and women stay on your site. If your web page visitors only stay momentarily, Google will feel that your website is not very valuable. Now if folks arrive at your website and watch your video and remain on your website for a while, you will discover that Google will give your website a boost in their rankings. Not to mention, the longer you have folks on your web page, the better the chance that they will invest in something or maybe click on one of your Adsense ads.

You should understand that the reasons we have given you here should be more than enough of a reason for you to add video to your web page. And if you create your own video additionally, you’ll be able to brand yourself and that is important. Whatever you do make sure that you are making an entertaining video that folks will actually want to watch because this is  what is  going to keep them on your  website.