Google today launched a new interface for Adwords that gives a faster, clearer, more user friendly and more efficient experience to Google Adwords users without changes in their Quality Score, bidding, budgeting, and other aspects of ad serving.
At first glance, new Adwords interface looks similar to Google Analytics. It enables easier analysis by giving custom graphs feature at every level of accounts, quicker editing with less clicks, broader insight by seeing all keywords, ads, placements from all ad groups at once. Users can filter their results, analyse their data easily to determine the success of their campaigns and ROI.
An overview of new Google Adwords interface is explained in the video below: