Digital Advertising: Not Traffic,
Right Offer at the Right Moment
Google, Meta, TikTok, YouTube…
We build decision systems, not just channels.
The average person is exposed to over 5,000 ads per day. The brain automatically filters most of them. Since 2008, under Pelin Bayçelebi's leadership, we turn your ad budget into sales, not just visibility.
Most brands think: "If I'm everywhere, I'll sell." Wrong. Advertising isn't about visibility, it's about matching.
Reaching the right person, at the right time, with the right message. Everything else is burning money.
The Biggest Misconception
In Digital Advertising
Why aren't your ads working?
Wrong Platform
Your product fits LinkedIn, but you're advertising on TikTok. Audience mismatch.
Wrong Message
You're saying "buy now" to a cold audience. They don't trust you yet.
Wrong Timing
You're showing ads when the customer isn't deciding, just browsing.
Funnel-First Approach:
Not One Campaign, A System
Most agencies set up one campaign and wait. We think differently.
Cold Audience (Awareness)
People who've never heard of you. Show them a sales message and they'll run.
Content: Video, stories, educational content
Warm Audience (Consideration)
They've heard of you, maybe visited your site, but haven't decided yet.
Content: Testimonials, comparisons, detailed info
Hot Audience (Decision)
Ready to buy, just needs a final push.
Content: Offers, discounts, urgency
Which Platform
Should You Be On?
The answer is simple: Wherever your customer is.
Google Ads
If someone searches "plumber near me", they need a plumber. This is the most valuable moment. Captures intent-driven users.
Meta (Instagram/Facebook)
Nobody opens Instagram to "buy shoes". But when they see the right ad, they buy. Creates demand.
YouTube
Video is the most powerful trust-builder. A 30-second video beats 10 banners. Delivers trust and brand recall.
TikTok
Fast consumption, viral impact. Not just young people, 35+ audience is growing fast too.
You can directly reach "CEO" or "Procurement Manager" titles. B2B sniper shot.
Native & Programmatic
"News-like" content on news sites. Invisible ads that bypass banner blindness.
Which Channel
Fits Your Product?
A simple decision tree:
Creative Is
50% of Advertising
Creative Strategy
The Scroll-Stopper Principle
You have 3 seconds to stop the user's thumb. In those 3 seconds, you need a Hook, One Message, and One Action. Also, each format (Story, Feed, Reels) speaks a different language.
Key Considerations:
- Creative Fatigue: Same ad becomes "invisible" after 2 weeks. We refresh weekly.
- Format Fit: Stories are vertical, Feed is square. No workarounds.
Remarketing
The Art of Not Being Forgotten
97 out of 100 visitors don't buy on first visit. With remarketing, we follow cart abandoners and form droppers. It's 5-7x cheaper than acquiring new customers.
- Cart abandoners
- Product viewers
- Form droppers
Most Common
Digital Advertising Mistakes
Using the same creative everywhere
Instagram story and YouTube pre-roll aren't the same. Every platform, every format is different.
Not matching landing page to ad
Ad says "Winter Sale", page shows regular prices. Trust lost.
Neglecting remarketing
You spend money on new audiences but don't follow up with site visitors.
Scaling budget too early
Increasing budget before testing is done. Making decisions with insufficient data.
Relying on the "Boost" button
Meta's Boost button offers 10% of what Business Manager provides. Insufficient.
Likes
Don't Pay Bills
Likes and Views
Are Not Reports
These are the metrics that make money:
CPA
Cost Per Acquisition: How much does one form/sale cost?
ROAS
Return on Ad Spend: How much return per $1 spent?
Funnel Conversion
What percentage progresses at each stage?
Creative Cost
Which visual/video is more efficient?
Customized Playbook
For Your Industry
Real Estate / Construction
Lead ads to collect potential buyer data. Google (search intent), Meta (visual), YouTube (project tours).
E-Commerce / Retail
Dynamic catalog ads + remarketing. Meta (discovery), Google Shopping (intent), TikTok (viral).
Healthcare / Clinic
Trust and authority focused video content. YouTube, Google, Meta testimonials. (Policy compliance required)
B2B / Industrial
Prestige ads targeting decision-makers. LinkedIn (job titles), Google (technical searches).
Restaurant / Local
Local targeting + Google Maps. Google (local search), Meta (geo-targeting).
How Does
Our Process Work?
Audit & Analysis
We examine existing accounts. We identify what's working and what isn't.
Strategy & Funnel
We set up target audience, channel selection, messaging strategy and funnel structure.
Setup & Infrastructure
Pixel/API setup, conversion tracking, audience creation.
Creative Production
Platform and format-specific, performance-oriented creatives are prepared.
Launch & Optimization
Campaigns are live. Daily monitoring, weekly optimization.
Reporting
Monthly performance report, next period strategy.
Frequently Asked
Questions
What's the minimum budget for digital advertising?
It varies by platform and goal. We recommend minimum $10-20/day for Google Ads, $15-30/day for Meta. But strategy matters most. Correct targeting with a small budget beats wrong targeting with a big budget.
Which platform should I advertise on?
Google for urgent need products. Meta/TikTok for discovery products. LinkedIn for B2B. Be where your customer is. We determine the best combination after analysis.
How quickly does digital advertising show results?
Google Ads shows results in the first week, Meta in 3-7 days with learning phase. Optimal efficiency requires 4-6 weeks of data collection.
Can you take over my existing ad accounts?
Yes. First we do an audit. We evaluate existing data and campaign history, then optimize or restructure.
How do you handle reporting?
We provide weekly summaries and monthly detailed reports. We also give live dashboard access. We discuss business metrics (CPA, ROAS, Leads), not vanity metrics (likes).
Do you create the creative designs?
Yes. Our team of ad strategists and designers produce platform-appropriate visual and video creatives.
Are Your Ads Visible,
Or Actually Working?
Stop burning budget, start making sales. Pelin Bayçelebi and team have been turning ad budgets into sales since 2008.
With free analysis, you'll learn: Which campaigns are burning money? Are your creatives effective? Is there leakage in the funnel?