SEO (Search Engine Optimization) is the set of techniques that ensure your website appears at the top of search engines like Google. With the right SEO strategies, you can increase your organic traffic and reach potential customers.

What is Google Ads Advertising?

Google Ads is an advertising platform that allows you to promote your business products or services on Google search results and partner sites for a fee. It is one of the most effective ways to reach your target audience instantly.

What is Digital Advertising?

Digital advertising covers all advertising activities conducted over the internet. Google Ads, social media ads, display ads, video ads, and programmatic advertising are the main examples of this field.

What is Social Media Management?

Social media management is professionally managing your brand's presence on platforms like Facebook, Instagram, LinkedIn, Twitter. It includes content creation, community management, ad campaigns, and analysis processes.

What is E-Commerce Consultancy?

E-commerce consultancy is providing professional support to businesses selling online on subjects like site setup, product management, marketplace integration, sales optimization, and growth strategies.

How Long Does It Take to Get SEO Results?

SEO is a long-term investment. Initial results usually start to appear within 3-6 months, but a period of 6-12 months may be required for permanent and strong results. This period varies according to sector competition and the current status of the site.

Building an E-Commerce Site Is Easy,
Making It Profitable Is Hard

Name: Future Searches
Address: Kızılırmak Mah. Dumlupınar Bulv. YDA Center No:9A İç Kapı No: 158, Çankaya, Ankara, 06510, TR
Telephone: +90 544 975 0544
Price range: $$

If product, traffic, pricing, operations, and ads don't work as one system
e-commerce is just an expense.

Since 2008, under Pelin Bayçelebi's leadership, we build e-commerce systems, not just e-commerce sites. Building the site is 10% of the work. The rest is strategy, operations, and continuous optimization.

Get Free E-Commerce Check-up Why Do They Fail?

2008 Since

%180 Average Profit Increase

System Focused Approach

Everyone can build an e-commerce site. But how many make money? Set up Shopify, upload products, run ads... Sounds easy. But then the questions begin: Why no sales? The problem isn't the site, it's the system.

Even with a beautiful site, great products, and traffic; if they don't work as a system, the result is disappointment.

Analysis

Why Does E-Commerce
Fail?

80% of failed e-commerce ventures fail for the same reasons.

Wrong Product & Pricing

No demand, too much competition, low margins. Or price too low (no profit), too high (no sales).

Starting with the wrong product means losing from the start.

Wrong Traffic

Lots of site visitors but no buyers. You're advertising but the math doesn't work.

You need "customers" not "crowds" on your site.

Operations Blindness

Shipping, returns, inventory... profit erodes. As sales increase, operations collapse.

The problem isn't ads, it's operational leakages.

Profitability

Don't Let Revenue
Slip Through Your Fingers

Most entrepreneurs say "We sold $10,000 this month". But what's left in their pocket?

The Biggest Misconception: "Sales = Profit"

Item

Amount

Sales Revenue

$10,000

Product cost (COGS)

-$5,000

Ad spend

-$2,000

Shipping + packaging

-$1,500

Return costs (15%)

-$750

Platform fees

-$500

REMAINING (Net Profit)

$250 (2.5%)

We focus on profit, not sales.

Who Are You?

What E-Commerce
Model Are You?

Every model has a different strategy and recipe.

I Have My Own Brand

You manufacture the product. High margins but brand awareness starts from zero.

Critical: Brand positioning
Critical: Building trust
Critical: First customer acquisition

Marketplace Seller

Amazon, eBay, Etsy. Traffic is ready but commissions are high.

Critical: Price optimization
Critical: Product visibility
Critical: Winning Buy Box

Dropshipping

Selling without holding inventory. Easy entry but everyone sells the same products.

Critical: Product differentiation
Critical: Supplier reliability
Critical: Shipping times

Manufacturer (Going Digital)

You have physical production, want to go digital. B2B to B2C transition.

Critical: Digital transformation
Critical: Channel conflict management
Critical: Operational setup

Scope

What Do We Touch
In E-Commerce?

Product & Category Strategy

Identifying Sellable Products

Before building a site, the question to ask: Will this product sell?

Demand, competition, and margin analysis
Category architecture (how will customers navigate?)
Upsell / cross-sell setup (increasing cart value)

Pricing & Campaign Architecture

Psychological Pricing

"50% off everything" isn't strategy, it's desperation. Pricing is math.

Competitor + margin analysis
Discount psychology (when, how much, to whom?)
Free shipping thresholds, bundle offers

Traffic & Conversion

Acquisition - Conversion - Retention

Getting traffic is easy, converting is hard. We build 3 pillars: Acquisition, Conversion, Retention.

SEO + Google Ads + Remarketing integration
Landing page logic (campaign-specific pages)
Checkout optimization (3 steps → 1 step)
Email, SMS and loyalty programs

Measurement

What Do We
Measure?

If you don't want reports saying "site traffic increased", you're in the right place.

Net Profitability

Not revenue, the money left at end of day.

Conversion Rate

What percentage of visitors buy?

Average Order Value

Average cart size.

LTV (Lifetime Value)

Total revenue from a customer.

Mistakes

Common
E-Commerce Mistakes

Advertising every product

500 products, ads for all of them. Budget split 500 ways. Result: Money burns. No data.

Same price, same message

You don't offer the same deal to new customers and loyal ones. Opportunity cost is too high.

Mobile conversion disaster

70% of traffic from mobile but site is unusable on mobile. If checkout forms are torture, no sales.

Shipping surprise

Customer added to cart, reached checkout, saw $15 shipping, left. Forever.

Roadmap

E-Commerce
Growth Map

Each revenue stage requires different actions.

Startup ($0 → $1,000)

Focus: Get first sales, test product-market fit.

To do: Basic site, 5-10 hero products.

Start-up Phase

Growth ($1,000 → $10,000)

Focus: Find profitable customer acquisition channels.

To do: Ad optimization, email marketing.

Scale-up Phase

Scale ($10,000+)

Focus: Operational excellence and loyalty.

To do: Automation, new channels, B2B.

Enterprise Phase

Myths

Common Misconceptions

"Build the site, sales will come"

False. Building the site is 10% of the work. Marketing and operations are 90%.

"Social media followers = sales"

No. Brands with 1 million followers fail all the time. You need buyers, not followers.

"Increase ad budget, revenue increases"

Dangerous. If your site's conversion rate is low, increasing budget just increases losses.

"E-commerce is passive income"

Absolutely not. A 24/7 open store needs constant attention.

Success Stories

Real
Results

E-Commerce: Online Shoe Store

ROAS Increased 180%

Problem: Lots of clicks, few sales. Ad costs eating profits.

Finding: Money going to informational searches like "shoe styles".

Solution: Focused only on "buy" intent keywords. Created negative keyword list.

Home Decor (Marketplace)

Net Profit 5% → 22%

Problem: High revenue but empty cash register at month end.

Finding: Products selling at 3% loss after commissions and shipping.

Solution: Removed loss-making products, created high-margin bundle sales.

B2B Industrial Equipment

Order Time 15 Min → 2 Min

Problem: Phone order process was blocking operations.

Finding: Dealers constantly calling to check stock status.

Solution: Built closed-loop B2B dealer portal, digitized inventory.

Test

Mystery Shopper
Test

Someone from our team enters your site like a real customer and tests it.

We find breaking points
We report technical issues
We present quick wins

Don't Waste Time

Why isn't your site selling?

Request a free mystery shopper test to find out now.

Request Test

FAQ

Frequently Asked
Questions

How much budget is needed to start an e-commerce site?

Site setup can cost $1,000 or $10,000. But the real question is your marketing budget. Without a marketing budget, even the best site brings zero sales.

Should I have my own site or sell on marketplaces?

Both. Marketplaces provide quick start and cash flow (with commissions). Your own site provides long-term brand and data accumulation. The ideal strategy is usually a combination of both.

How quickly does an e-commerce site start selling?

If you run ads, traffic comes day one. Profitable sales require 2-3 months of optimization. Organic traffic via SEO starts in 4-6 months.

Can you analyze my existing e-commerce site?

Yes. With a free check-up, we report your strengths, weaknesses, and missed opportunities.

Can you set up stores on marketplaces?

Yes. We do store setup and product optimization on platforms like Amazon, eBay, Etsy, and Shopify.

Is Your E-Commerce Selling,
Or Just Draining You?

Stop burning budget, start making profit.

Since 2008, Pelin Bayçelebi and team have been working not just to build e-commerce, but to make it profitable.

Get Free E-Commerce Check-up +90 544 975 0544

Building an E-Commerce Site Is Easy, Making It Profitable Is Hard